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	<title>The Real Group Blog</title>
	<link>http://therealgrp.com/blog</link>
	<description>Smarter Real Estate Search</description>
	<lastBuildDate>Mon, 06 Apr 2009 11:57:14 +0000</lastBuildDate>
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		<title>SmartLoans.sg has launched!</title>
		<description>Media Release – For Immediate Release
LAUNCH OF SMARTLOANS.SG – SINGAPORE’S FIRST INSTANT ONLINE MORTGAGE COMPARISON PLATFORM
The Real Group develops new innovative solution to help home buyers and owners compare mortgage rates across 8 major banks in Singapore
Singapore, 6 April 2009 –  New and existing home buyers in Singapore can ...</description>
		<link>http://therealgrp.com/blog/?p=51</link>
			</item>
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		<title>Content before Profit (Today Newspaper: 14/07/08)</title>
		<description>TECH-SAVVY and bubbling with youthful exuberance, many local entrepreneurs of Web-based start-ups know how to drive traffic to theirInternet sites with attractive and value-added content that can beaccessed without charge.
.

And judging from what they said at a conference last Saturday, it appears that making money from their sites often comes ...</description>
		<link>http://therealgrp.com/blog/?p=46</link>
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		<title>Press Release: HomeSpace launches HomeValue, making past listing &amp; transaction data available to public</title>
		<description>Real estate search engine  HomeSpace.sg has unveiled  their latest feature, HomeValue, which allows Home buyers to determine their  negotiation advantage on real estate that they are interested in. “Homebuyers are usually very helpless  when it comes to negotiation. They usually rely on an agent to advise ...</description>
		<link>http://therealgrp.com/blog/?p=43</link>
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		<title>Real Estate Updates: 16 May</title>
		<description>Local Real Estate Updates

1.    Property transactions in Singapore shrink, prices weaken, but some segments are still strong. 
BASED on the latest monthly developer sales data from the Urban Redevelopment Authority (URA), property prices could be on the downward trend.Developer sales fell, with April seeing only 274 transactions. This is about ...</description>
		<link>http://therealgrp.com/blog/?p=42</link>
			</item>
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		<title>Cracking the Real Estate Code</title>
		<description>It's one of the biggest bets you can place on another person: You hire a real estate agent to sell your home.

She sizes up its charms, snaps some pictures, sets the price, writes a seductive ad, shows the house aggressively, negotiates the offers, and sees the deal through to the ...</description>
		<link>http://therealgrp.com/blog/?p=40</link>
			</item>
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		<title>Real Estate Updates: 15 May 2008</title>
		<description>Local Real Estate Updates

1.    4 bungalows sold for 5.5million each despite subdued property sentiments
Despite the current quiet residential market, all four strata bungalows in a freehold cluster housing development near Eng Neo Avenue were snapped up at $5.5 million each at a preview on Friday last week.

The $22 million transaction ...</description>
		<link>http://therealgrp.com/blog/?p=39</link>
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		<title>HomeSpace.sg Featured In The Business Times! - February 4th 2008</title>
		<description>

Amazing. Simply amazing. The power of the media that is.
The Business Times contacted us late last year wanting to do a story. It started off with the focus being the team rather than the product; with interesting angles slanting towards how the brightest ideas may occur not in big, pretentious boardrooms, ...</description>
		<link>http://therealgrp.com/blog/?p=37</link>
			</item>
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		<title>RentSpace Viral Ads</title>
		<description>Today was incredibly tiring... spent the entire day shooting 3 of 5 of our rentspace viral ads... It was incredibly fun and the ads are hilarious... :) I dunno if my reputation is going to be affected by this but what the hell... Richard Branson has done crazier things.

A BIG ...</description>
		<link>http://therealgrp.com/blog/?p=33</link>
			</item>
	<item>
		<title>Marketing Campaign Launch</title>
		<description>I'd like to thank our early beta testers for helping us sort out bugs and for giving us suggestions on how to improve. We've sorted out as much as possible in this short time frame and we're finally launching our marketing campaign... From just  our little marketing "experiments" we've managed ...</description>
		<link>http://therealgrp.com/blog/?p=32</link>
			</item>
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		<title>Mocca.com&#8217;s Marketing Strategy Flawed?</title>
		<description>

I was once again chillin' out with my advertising guru friend over beers and somehow (as always), we started talking about Mediacorp's questionable strategy of spreading the Mocca brand.
 "What the hell were they thinking?" was my approach to the matter and loving to play devil's advocate, he pointed out that like ...</description>
		<link>http://therealgrp.com/blog/?p=31</link>
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