The Real Group Blog

Media Release – For Immediate Release

LAUNCH OF SMARTLOANS.SG – SINGAPORE’S FIRST INSTANT ONLINE MORTGAGE COMPARISON PLATFORM

The Real Group develops new innovative solution to help home buyers and owners compare mortgage rates across 8 major banks in Singapore

Singapore, 6 April 2009 – New and existing home buyers in Singapore can now sleep better at night, knowing that their mortgage is the lowest it can be thanks to SmartLoans – the first-of-its-kind mortgage comparison platform serving the local market. Developed by The Real Group, SmartLoans is a free-to-use online mortgage comparison platform that enables users to easily search, compare and enquire about home loan packages available across 8 different banks. Through SmartLoans, what previously took a couple of hours of research can now take a couple of minutes. More importantly, the unbiased information provided could result in significant cost savings as users can determine which loan package saves them the most amount of money.

Previously, to find the best mortgage rates in town, users had to plough through multiple banking websites, educate themselves on the many loan packages available and calculate interest amounts manually; all of which were complicating and time consuming. Alternatively, they could approach a mortgage broker, resulting in added costs and time spent. With SmartLoans, users enjoy the flexibility of going through the process independent of a third party, as well as the ease and precision of having the system perform the calculations automatically – free of charge. SmartLoans monitors the market closely and updates mortgage rates as soon as there are any changes, ensuring that users are always provided with the most up-to-date information.

The process of getting the best rates through SmartLoans is simple. The SmartWizard tool guides users through a series of short questions and automatically creates the user’s unique “mortgage profile”. This process typically takes about 2-3 minutes in total. Mortgage-related terms such as “locked-in”, or “floating rates” are explained clearly throughout the process, to help first-timers. The SmartWizard also gives details on how to arrive at the best package. For example, it advises users on when it would be best to take up a fixed rate, or when they should avoid taking up a lock-in package.

Upon completion, the SmartWizard presents a chart and table of all applicable loan packages; sorted in ascending order of the cumulative interest they would have to pay throughout the loan tenure. Users can then opt to connect directly with the bank should they decide to find out more from the bank’s loan officer. Should the users eventually take up a mortgage with the bank through SmartLoans, The Real Group gets a commission from the bank. No charge is made to the user.

“SmartLoans gives users more control over the mortgage and refinancing process. We aim to help our customers find the best deal when hunting for a mortgage,” says Vinod Nair, CEO of The Real Group. “Many potential home buyers will find SmartLoans very useful. At the same time, it will also help home buyers who are looking to refinance their existing mortgage compare their options.”

“With the current economic downturn, we needed to refinance our mortgage. We tried SmartLoans and were delighted at how easy and user-friendly it was, even to someone like me who is not familiar with using the Internet. In the end, we found a bank that was able to give us the best refinancing option and are in the process of finalizing the paperwork. Refinancing our loan would potentially save us thousands,” said Mdm Poh, who bought her house in 2006 and is refinancing her $200,000 mortgage.

The Real Group developed SmartLoans using advanced Internet technology and a customer-centric business model. The Real Group is the same team behind HomeSpace.sg and RentSpace.sg – both map-based real estate search engines for Singapore. The Real Group’s founding members comprise of NUS graduates, who aim to enhance and simplify the home buying process.

“I am heartened to see The Real Group developing new innovative solutions for the real estate industry. Although the economic situation has had a dampening effect on the home buying scene, The Real Group have adapted their business model and developed new revenue-generating activities. More importantly, SmartLoans provides real value to its users,” said Prof Wong Poh Kam, Director of the NUS Entrepreneurship Centre, which is incubating The Real Group.

To check out SmartLoans, visit http://www.SmartLoans.sg

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About The Real Group
The Real Group was founded in 2007 and is the same team that brought the popular map-based real estate search engines HomeSpace.sg and RentSpace.sg. The Real Group is funded and supported by MDA and NUS Enterprise. The Real Group continually strives to provide pro-consumer solutions for the real estate industry. http://therealgrp.com/

About NUS Enterprise
NUS Enterprise was established in 2001 as a university-level cluster, to provide an enterprise dimension to NUS teaching and research involving the university’s students, staff and alumni. The functions of the Enterprise cluster complement the academic cluster of the University to nurture talents with an entrepreneurial and global mindset. NUS Enterprise promotes the spirit of innovation and enterprise through experiential education, industry engagement & partnerships and entrepreneurship support. www.nus.edu.sg/enterprise

Media enquires may be directed to:

Chan Yiu Lin
NUS Enterprise
yiulin@greenergrass.com.sg
Mobile: (65) 9765-5897

Real estate search engine HomeSpace.sg has unveiled their latest feature, HomeValue, which allows Home buyers to determine their negotiation advantage on real estate that they are interested in. “Homebuyers are usually very helpless when it comes to negotiation. They usually rely on an agent to advise them on the price to offer. “, said Vinod Nair, CEO of HomeSpace.sg.

With HomeValue, home buyers can now be well informed of the pricing trends and past transactions of comparable homes, which means that they are empowered with data that helps them determine the best price they should pay for the house.

HomeValue is unlike any other price trend feature available. HomeValue actually does a radius scan for similar property in the area and pulls up the past transaction and listing data for those units. 

“To derive an accurate offer price, you have to refer to similar properties in the area. You cannot compare 5 room flats with 3 room flats. Even units of the same type within the same neighbourhood differ in price based on proximity to amenities.”, explained Vinod.

HomeValue cuts down more than 90% of the workload and information gathering one has to go through before making a price decision on the house. Potential buyers can track the past transaction mean of similar houses within the area of their desired house up to 2 years back.

With this latest feature added into HomeSpace’s arsenal, it now boasts of the most number of pro-consumer features to help consumers effortlessly obtain relevant information on their desired homes.

Local Real Estate Updates

1.    Property transactions in Singapore shrink, prices weaken, but some segments are still strong.

BASED on the latest monthly developer sales data from the Urban Redevelopment Authority (URA), property prices could be on the downward trend.Developer sales fell, with April seeing only 274 transactions. This is about 9 per cent lower than the 301 units sold in March, though still higher than the 174 units sold in February.

And while it is difficult to accurately pinpoint price movements with such low volume, an analysis by Knight Frank of overall median prices achieved nevertheless registered an 8.9 per cent drop in April, falling to $943 psf compared to $1,035 psf in March.

The peak median price of over $1,400 psf was reached in August 2007.

Knight Frank director (research and consultancy) Nicholas Mak also explained that the analysis was a ‘median of median prices’, and so may not be a precise reflection of price movements.

Mr Mak also said that applying a different mode of analysis to the same data - the formula used to calculate URA’s quarterly property price index for instance - could even show that prices have increased slightly.

Still, a comparison of monthly median prices of recently launched developments does suggest that prices could be falling.

The 79-unit Blu Coral was launched in February with nine units sold at a median price of $872 psf. In March, 28 units were sold at a median price of $802 psf, while in April, 18 units were sold at a median price of $657.

Similarly, 53 units of the 106-unit, The Verve, were launched in March with 36 units sold at a median price of $1,187 psf. In April, 8 units were sold at a median price of $1,055 psf.

And nine units of the 625-unit, The Quartz, were sold in March at a median price of $742 psf, followed by 14 units sold in April at a median price of $721 psf.

Interestingly, one unit of Waterfront Waves was sold at $909 psf in April, higher than the median price of $806 in March when 14 units were sold.

Perhaps another indication of the weakening market is that 43 units of 659-unit The Parc Condominium, previously reported as being fully sold, have re-emerged on the market. According to the monthly data, the returned units first appeared in February.

A source that did not want to be named also said that these units were returned by buyers who chose not to exercise their options, forfeiting a quarter of the 5 per cent downpayment in the process.

Jones Lang LaSalle head of research (South-East Asia) Chua Yang Liang has also analysed median prices as a measure of volatility and suggests that this has increased in the Outside Central Region (OCR).

Dr Chua explained that volatility, as a measure of how wide market prices are per unit dollar of the median price achieved could also reflect, ‘the market’s speculative level’. As such, he said: ‘It would appear that upgraders may be returning, with entry level projects that are moderately priced between $750 to $850 psf as the preferred choice.’

Supporting this were the healthy sales of the 56-unit Stadia at Yio Chu Kang, which saw 52 units sold. Two units were sold for under $750 psf while the remaining 50 were sold at between $750 and $1,000 psf.

In the OCR, Dr Chua said based on the analysis, median prices continued to soften by 4.2 per cent. But he also added that the analysis was just an ‘indication of the market’s mood’, and does not account for product differentiation or physical attributes of each development.

While the volume of sales was low in the Central Core Region with just 19 non-landed homes transacted, Dr Chua believes that the low volatility in median prices there suggests that market activity and future prices in the high end market are likely to remain stable.

Also holding this view is CB Richard Ellis Research executive director Li Hiaw Ho who noted that two units in Scotts Square were sold at around $4,300 psf, a unit at Orchard Scotts was sold at $2,520 psf and two units at Skypark were sold at around $2,300 psf.

‘Although high-value transactions were limited, the individual transactions seemed to indicate that prices in the high-end market were still holding firm,’ he added.

The analysis of price movements will however, remain an academic one, and as such will remain open to debate.

Colliers International director (research and advisory) Tay Huey Ying said there were too few transactions at the higher end of the market to comment fairly on the sector.

And even for the OCR, she noted that the median transacted price for mass-market units averaged $792 psf in April, about 8 per cent higher than the average median price of $729 in August 2007 when the highest sale volume for the sector was registered.

- Source : Business Times - 16 May 2008

2.    CDL Chief Kwek Leng Beng says Singapore real estate market sustainable.

HOTEL and property tycoon Kwek Leng Beng believes Singapore’s real estate market is sustainable and further investment opportunities lie ahead.

Mr Kwek, who was a panelist at the Financial Times Asia Property Summit held at his St Regis Hotel yesterday, said the property market is just consolidating.

‘I am also waiting for the opportunity … to go in and buy at the right time,’ he said.

The executive chairman of City Developments said growth in Macau’s gaming industry had driven up residential property prices there sharply. And with two integrated resorts and big events such as the Youth Olympics in the next few years, Mr Kwek reckons the future is bright for Singapore real estate.

Mr Christopher Fossick, Jones Lang LaSalle’s managing director for South-east Asia, who was on the same panel, said there is now a higher proportion of investors than before, compared with occupiers.

Investors tend to be more sensitive to market sentiment, he said.

CDL, which has held back the launch of four residential projects because of poor sentiment, said in its recent earnings announcement that it plans to release them once sentiment improves and when pent-up demand can be realised.

‘In the first place, we were sick,’ said Mr Kwek of the property market before its recent boom. ‘But today, we have shifted to another platform. Instead of relying on technology, we are relying on our status as a global city.’

- Adapted from Business Times and The Straits Times- 16 May 2008

Local Real Estate Updates

1.    4 bungalows sold for 5.5million each despite subdued property sentiments

Despite the current quiet residential market, all four strata bungalows in a freehold cluster housing development near Eng Neo Avenue were snapped up at $5.5 million each at a preview on Friday last week.

The $22 million transaction works out to $1,128 psf of built-up area. The buyer was a European with a Singaporean wife. ‘The units were bought partly for the buyers’ own use and partly for investment,’ said Jerry Tan, managing director of JTResi, the sole marketing agent for Quartet on Vanda.

The bungalows, which are expected to be completed early next year, are being developed by Stanley Quek’s Region Development on a 12,300 sq ft site at Vanda Crescent off Dunearn Road. Each two-storey unit has an attic, a basement and a swimming pool. Built-up areas range from 4,844 sq ft to 4,919 sq ft.

‘The market is not as dead as people may perceive it to be. For better quality developments that are priced sensibly, there will be buyers,’ Mr Tan said.

-As adapted from Business Times 15 May 2008

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